Blog from Maribeth Kuzmeski of Red Zone Marketing
A dream for football fans like me is to be able to watch live, all the best moments in every game on a football Sunday. Fortunately, DirecTV and the NFL Network created the “Red Zone Channel” where they broadcast every game when a team is inside the 20 yard line and getting ready to score. It’s like watching ESPN Sportscenter highlights – live!
What if you had your own Red Zone Channel that you could tune in to regularly to see your big opportunities that are on the verge of closing? Some businesses and salespeople diligently keep “hot lists” of probable closes. But, just to change it up a bit, how about posting your Red Zone Opportunities in a different and perhaps more visual way. Would it be as exciting as watching the DirecTV Red Zone Channel? I think it would be even more exciting!
Below is an example of a financial advisor’s Red Zone Opportunities Channel. They tune into it first thing every day. They look forward to updating it daily, if possible, by adding new hot opportunities getting ready to close and taking those off that have successfully closed. Focusing on the goal can only help you close and close quicker. Get yours here (free)!
One of the most exhilarating and motivating elements of business is the climax to the close! It is being in the red zone and doing everything you can to get it right and close the sale. If you would like to download a free, blank template for your Red Zone Opportunities Channel click here. Good luck scoring!
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