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Create a Searchable and Simple Brand Presentation

Without spending any money, firms can create a simple brand presentation and place it where it can be found by prospects. In addition to your website and your online presence, a simple brand presentation is a very viable way to have your services found by qualified prospects online.

To get the most out of a brand presentation, uploading it to a document-sharing website such as SlideShare is a great idea. SlideShare enables viewers to download your presentation, giving the opportunity for many more people to find and see it. And, SlideShare documents often appear at the top of searches for a firm or an individual advisor. So, the next time someone is searching for you on Google, it’s likely they will find your uploaded presentation.

If you’ve ever done a seminar or presentation, you probably have a few PowerPoint slides describing your firm that you could use for your SlideShare presentation. Or you could simply create a company qualifications presentation with of 4 or 5 simple slides. Slides could consist of qualifications of your firm personnel, solutions you offer...

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Spam-alytics: Finding a way to stop the spam

This weekend I went through my junk email box where messages are filtered from my regular email inbox. 1,450 emails! How did I get on that many spammers lists?? Did you ever wonder where all that spam comes from?

A study just done by computer scientists at two University of California campuses have seemingly gotten to the bottom of it. For 3 months the researchers, as reported in an article in The New York Times (http://nyti.ms/kgWtbU), turned off all of their spam filters and TRIED to receive all of the spam they could. From the nearly billion emails, they made purchases from the websites advertised in the emails. Their goal was to find a “choke point” that could potentially highlight a solution to reduce spam.

They found that there IS a way to stop the spam! The researchers uncovered that 95% of credit card transactions for the spam-advertised purchases they made were handled by just three financial companies based in Azerbaijan, Denmark and Nevis (in the West Indies).

THE SOLUTION:

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7 Steps for Releasing Valuable Content through Social Media

Valuable content is the key to getting and keeping people interested in your social media sites. You can put endless amounts of time and effort into creating your social media profiles, but if your content is lacking, so will your following. And, your social media is an extension of your brand so it needs to be representative of who you believe your firm is. Here are 7 steps to prepare for the development of consistent and valuable content:

1. Take 1 hour and go through pre-approved or pre-written content available to you (or have a staff member do this) and create a list of potential topics for inclusion into your social media.

2. From your list, determine priorities based on the timeliness of the topics and the potential interest level of your target markets.

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